SEM, Google Ads and social ADS for targeted campaigns

Online advertising campaigns designed to bring useful and measurable traffic

I support companies, professionals and businesses in setting up Google Ads campaigns and social advertising campaigns designed to increase visibility, promote services, collect contacts or drive qualified traffic to the website. My goal is not simply to activate ads, but to build more organized campaigns: clear objectives, defined audience, selected keywords, consistent creatives, suitable landing pages, active tracking and controlled budget.

What a good ADS campaign is for

Getting faster visibility

Paid campaigns allow you to appear in front of potentially interested users without waiting for the timing of organic growth.

Reaching the right audience

A well-structured campaign helps reach people based on searches, interests, geographic area or decision-making stage.

Measuring what works

With correct tracking and goals, you can understand which ads, keywords, channels or messages generate the most useful results.

What I can set up

Google Ads

Search network campaigns, ads for specific services, targeted keywords, extensions, geographic areas, budgets and optimizations.

Social ADS

Campaigns on Facebook, Instagram, LinkedIn, TikTok and other channels, evaluating audience, goals, format, creatives and brand consistency.

Landing pages and user paths

Support in creating or optimizing pages designed to turn traffic into requests, contacts or measurable actions.

Tracking and conversions

I set up or support the connection of useful tools to monitor clicks, forms, calls, WhatsApp, purchases and requests.

How I work on ADS campaigns

01. Analysis

I evaluate goals, audience, geographic area, offer, website, competitors, available budget and the most suitable channels for the campaign.

02. Strategy

I define the campaign structure, main messages, keywords, audiences, creatives, landing pages and actions to measure.

03. Setup

I configure campaigns, ads, groups, targeting, budget, extensions, tracking and the necessary connections to start in an organized way.

04. Optimization

I check results, costs, clicks, conversions, traffic quality and possible improvements to reduce waste and increase effectiveness.

SEM and SEO: what changes

SEM concerns paid campaigns: it allows you to gain faster visibility through Google Ads, social ADS and other advertising channels, but it requires an active budget and constant control. SEO, on the other hand, works on the organic visibility of the website: it takes more time, but helps build a more stable and lasting presence on search engines. In my work, these two tools can interact: campaigns bring immediate data and traffic, while SEO improves structure, content and page quality over time.

FAQ - Frequently asked questions about SEM and ADS campaigns

How much budget do I need to start?
It depends on the sector, area, goal and competition. It is often better to start with a sustainable budget, measure data and increase gradually.

Is Google Ads better than social ADS?
There is no answer that works for everyone. Google often intercepts a more conscious demand, while social platforms help stimulate interest.

Can I run campaigns without a landing page?
It is possible, but not always advisable. A clear landing page consistent with the ad can improve the quality of requests.

Do campaigns bring immediate results?
They can bring traffic quickly, but results depend on offer, budget, competition, landing page and optimization.

Some ads works

Heating and air conditioning services

Insurance broker

Hotel and hospitality

Sports and fitness center