Logo, website and coordinated communication for insurance
Website and visual identity restyling for an insurance firm
Here's what I made
The project focused on the restyling of the digital and coordinated image of an insurance firm, with the goal of making its communication more modern, clear and recognizable.
I worked on the logo, website, content structure, coordinated graphic materials and online presence, creating a more consistent identity across digital tools and business communication materials.
Here's how I worked on this project
The starting point
The firm needed to renew its online and offline image, improving brand perception and making the presentation of its insurance services clearer.
The goals
The goal was to build a more professional communication system, easy to recognize and simple to browse, with a responsive website and coordinated graphic materials.
The solution
I worked on the logo, website, CMS, content structure, basic SEO optimization, coordinated materials and support for online advertising campaigns.
Design choices
I chose a clean and institutional style, colors consistent with the insurance sector and a simple navigation structure designed to communicate reliability and clarity.
The project in pictures
Screenshots, graphic details, and materials created during the project.
The result
The project made it possible to build a more consistent and professional visual presence, bringing together the website, graphic identity and communication materials. The new website makes the firm's services clearer, improves mobile browsing and provides a more organized foundation for future updates, digital communication and advertising campaigns.
