Technical clothing and custom graphics for the yacht
Logo and visual identity for a professional sailing team
Here's what I made
The project focused on the logo restyling and the creation of a coordinated visual identity for a sailing team from Naples, with the goal of building a strong, dynamic and recognizable image.
The new graphic identity was then adapted to the team technical clothing and the adhesive graphics of the yacht, maintaining consistency across different applications and strong visibility during competitions.
Here's how I worked on this project
The starting point
The team needed to renew its image with a logo able to communicate energy, movement, speed and a strong connection to the sailing world.
The goals
The goal was to create a recognizable and versatile identity suitable for both team communication and application on technical clothing and the yacht.
The solution
I designed the new logo and developed graphic applications for T-shirts, caps, windbreakers and adhesive graphics created for the yacht hull.
Design choices
I used fluid and dynamic shapes inspired by the sea and movement, choosing colors and proportions able to maintain readability and recognition across very different applications.
The project in pictures
Screenshots, graphic details, and materials created during the project.
The result
The project gave the sailing team a stronger, more modern and recognizable identity. The new logo maintains consistency across technical clothing, team materials and yacht graphics, helping create a unified and visible image during races and events.
