Branding, graphic materials and coordinated communication
Logos and visual identity for food, tech and sport brands
Here's what I made
This project brings together several graphic design and visual identity works created for businesses from different sectors: food, sport, technology, communication and business services.
The common goal was to create logos, graphic elements and coordinated materials able to make each brand more recognizable, professional and consistent across its communication tools.
Here's how I worked on this project
The starting point
Each business had different needs, but all of them required a clearer, more recognizable image suited to their sector, from food to technology and sport.
The goals
The goal was to design logos and graphic materials able to communicate personality, values and positioning, while keeping a consistent style across different supports.
The solution
I worked on logos, graphic restyling, coordinated materials, posters, web elements, promotional supports and tools useful for business communication.
Design choices
For each project I chose colors, shapes and visual style according to the sector, target audience and message to communicate, avoiding generic or weak solutions.
The project in pictures
Screenshots, graphic details, and materials created during the project.
The result
These works allowed very different businesses to present themselves with a clearer, more refined and recognizable image. Logos, coordinated materials and graphic supports helped strengthen visual communication, making each project more consistent with its sector and target audience.
