Web design, development and online shop for Cerbero Shoes
E-commerce website for Made in Italy artisan footwear
Here's what I made
Cerbero Shoes did not have a website and needed to build a digital presence from scratch, capable of telling the story of the brand, its origins and the value of Made in Italy craftsmanship.
I designed and developed a WordPress and WooCommerce website combining editorial content, the story of the production process and an online shop dedicated to the footwear collections.
Here's how I worked on this project
The starting point
Cerbero Shoes already had an established visual identity, with its own logo and colors, but did not yet have a website. The project therefore started with the complete creation of the brand digital presence.
The goals
The main goal was to tell the story of the brand origins, its artisan process and the value of Made in Italy footwear, while adding an online shop dedicated to the collections.
The solution
I designed the website around the existing visual identity and developed the platform with WordPress and WooCommerce. I organized pages, collections, products, categories and variations, while also configuring payments, shipping and the purchasing flow.
Content and collaborations
I worked on the page content, product descriptions, shop structure and basic SEO. The project was developed through an advertising agency, while photography, images and video content were created by external collaborators.
The project in pictures
Screenshots, graphic details, and materials created during the project.
The result
Cerbero Shoes now has a complete digital presence consistent with the positioning of the brand, capable of telling its origins, craftsmanship and Made in Italy values while combining the storytelling section with a structured and easy-to-manage online shop.
