Concept, characters and animation for a local TV commercial
Animated video spot for a television advertising campaign
Here's what I made
The project focused on the concept and production of an animated video spot for a store specialized in products and items for children.
The goal was to create a lively and recognizable television commercial, able to present the store through original characters, animation and communication designed for the local audience.
Here's how I worked on this project
The starting point
The store needed a short and immediate commercial to promote the business on local television and attract the attention of families and children.
The goals
The goal was to create cheerful and memorable communication able to present the store world in just a few seconds and make the brand recognizable.
The solution
I created the concept, designed the graphics and custom characters and produced the video animation, coordinating scenes, movement, text and musical rhythm.
Design choices
I chose a colorful and dynamic style, with characters and movements designed to quickly capture attention and communicate the playful personality of the business.
The project in pictures
Screenshots, graphic details, and materials created during the project.
The result
The project transformed the store advertising message into a short, lively and recognizable television commercial. The combination of original characters, graphics and animation made it possible to present the business immediately and strengthen its local visibility.
