Brand identity design and e-commerce site for Melea in Pozzuoli Naples

For Melea, a women's clothing and accessories store in Pozzuoli in the province of Naples, I curated an integrated project to strengthen the brand's presence both online and offline. The creation of the brand identity began with the creation of a personalized logo, developed based on the client's instructions and taste. I defined a coordinated image that includes business cards, flyers with QR codes to thank customers and collect reviews, a physical table for the store and the logo applied on elegant shopping bags, which convey professionalism and attention to detail.

For the digital presence, I developed a responsive e-commerce website using the Prestashop platform, carefully configuring plugins and additional components to ensure high performance, fast loading and an intuitive user experience. The site was optimized to enhance the products and facilitate navigation, offering concrete support for the management of online sales.

Furthermore, together with the client, we created and set up all the social profiles, inserting essential information, such as descriptions, contacts and coordinated images, to ensure a consistent and captivating presence. Strategic suggestions were provided for effective communication and proper management of digital marketing, including ideas for online promotional campaigns.

This work gave Melea a distinctive and professional presence, supporting the growth of the store with targeted tools and a strong and recognizable identity.