WordPress site, visual branding and social setup for barbershop

For La Barberia Hair Saloon, a barbershop in Marano di Napoli, I managed the entire digital and visual communication project. The main focus was the development of a responsive WordPress website, including an e-commerce section for grooming and haircare products. The layout was designed to reflect a masculine, modern and clean identity, optimized for both desktop and mobile use.

In addition to the web design, I created printed materials to support local visibility: promotional roadside signage and a physical card with QR code, designed to collect Google reviews and boost the shop’s reputation.

Furthermore, I provided support for setting up the business's social media accounts on platforms such as Facebook and Instagram. I optimized the company profiles, created consistent branding assets, and ensured the setup reflected the shop’s identity and goals.

The objective was to deliver a cohesive and recognizable presence both online and offline. The site allows easy updates and independent management of the product catalog through WordPress.

A complete project that blends aesthetics, usability and communication strategy, designed to strengthen the brand's digital image while improving local engagement.