360° marketing for the Great Gym Active of Marcianise (CE)

Great Gym Active is a multi-purpose sports and swimming center located in Marcianise, in the province of Caserta, known for its quality and excellence of services. I have been involved as an external collaborator since the pre-opening phase of the center in 2016 and continue to provide support to this day.

The first years of activity were characterized by close collaboration with well-known Olympic sports champions from Campania. This partnership helped elevate the profile of the sports center, attracting a large audience and consolidating its reputation.

From the beginning, I have been responsible for digitizing the logo and creating the brand identity, producing graphics for both print and digital media. Additionally, I provide support for advertising campaigns on social media and search engines, helping the center reach and engage its audience through targeted marketing strategies.

Regarding the website, I took care of the graphic design of the layout and the technical development, ensuring a responsive platform that is accessible on all devices. Using technologies such as HTML5, CSS3, jQuery, and Asp Vbscript, supported by a MySQL database with an administration panel (CMS) that allows easy management of site content without the need for external technical interventions.

In summary, my role at Great Gym Active has ranged from creating and managing the visual identity, to designing and developing the website, to supporting marketing and promotional activities. This collaboration continues to be a rewarding professional experience, allowing me to contribute to the success of a sports center that has a significant impact on the community of Marcianise and beyond.